Why Brands From Barbie to Uber Are So Hot on Chatbots

“Every time robots try to act like people it’s usually a recipe for disaster,” said Azher Ahmed, evp and director of digital operations at DDB Chicago.

Still, Ahmed and other agency executives say an oversaturated app market, the wide adoption of short-form communications like emojis and Internet slang, and the growing interest in AI make 2016 a perfect storm for bots.