June 30, 2011
by Jamie Beckland
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The End of Demographics: How Marketers Are Going Deeper With Personal Data

Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement. He has built online communities since 2004. … Continue reading

May 31, 2011
by Jim Aberman
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4 Ways To Nurture Your Child’s Entrepreneurial Spirit

Jim Aberman is founder and CEO of Jim Aberman Marketing Company and the father of Rich Aberman, entrepreneur and founder of WePay.You can read about young entrepreneurs starting new companies or raising millions of dollars in venture capital on a da… Continue reading

May 31, 2011
by Andy Meek
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Unlocking the Value of the Checkin: What’s Next for Location Apps

Andy Meek is a senior reporter for The Memphis Daily News, where he covers business news in a city that FedEx, AutoZone and more have ensured is a hotbed of entrepreneurship. You can follow him on Twitter @AndyMeekTN.Are we maxed out on checking in?… Continue reading

April 21, 2011
by Hank Nothhaft
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Why Social Media Falls Short of True Web Personalization [OPINION]

This post reflects the opinions of the author and not necessarily those of Mashable as a publication.Hank Nothhaft is the co-founder and chief product officer of Trap.it, a personalized content discovery platform launching early this summer. Trapit … Continue reading