March 1, 2012
by Guest Blogger
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A guest post by Derek Mabie of Evolve Digital Labs.
Your online marketing strategy has more moving parts than ever, so adding one more to the mix probably sounds like a horrible idea. But having the most successful component to your company’s overall… Continue reading
September 27, 2011
by Kendra Gaines
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As an undergraduate of my university’s advertising program, every year, I’d have some sort of Super Bowl function that was centered around watching the commercials. After all, as an ad student, this was kind of a big deal and would be absolutely re… Continue reading
September 12, 2011
by Bobbie Johnson
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You’ve probably noticed it over the years; I certainly have. You’ve seen the companies who are way too friendly on the web. You click on their website and it’s stuffed with messages like “Yay!” and “w00t!” You look at their Twitter accoun… Continue reading
June 30, 2011
by Jamie Beckland
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Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement. He has built online communities since 2004. … Continue reading
June 8, 2011
by Cortney Fielding
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Like oil and vinegar, marketing and IT just don’t mix well. Never have. Since the two industries first met way back in 1994–when a digital magazine called HotWire (an offshoot of Wired) played host to the world’s first display ad–these bedfello… Continue reading