May 16, 2012
by Frederic Lardinois
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How Many Daily Downloads Does It Take To Reach The Top Of The App Store? [Updated]

It’s hard to underestimate how important ranking in Apple’s top 25 in the iTunes store is for mobile app developers. After all, the top 25 is probably the single most important app discovery mechanism for most iOS users. But how many downloads does… Continue reading

March 21, 2012
by Anthony Ha
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Convertro Tracks the Impact Of TV Ads

When people talk about the difference between online and offline advertising, one of the big themes is accountability — you just can’t get the kinds of data about, say, a TV campaign, that you can about an online banner. (Though the online world is… Continue reading