All eyes on Austin: what’s on the horizon for marketers at SXSW?

SXSW continues transitioning from its roots as a tech conference into an expression of modern, digital culture. With large brands like McDonalds making a splash last year and President Obama this year, tech culture truly is becoming pop culture.

With SXSW’s buzzing assortment of startups, agencies, large organizations and brands there’s an abundance of creative, technology-driven canvases through which we can connect, inspire and innovate. I’m excited to see where advertising, in particular, evolves within this mix and finds areas to reinvent itself to drive greater value, connections, commerce and community.