For over 17 years, I’ve led technology, marketing, brand building and promotion efforts across big brands including McDonalds, Wal-Mart, State Farm, GEICO, Comcast, Fidelity, Tyson, Abbott Labs and Mars/Wrigley. I’ve benefitted from staring my career as a designer, and bring a mix of creative thinking and visual solutions to large, complex communication challenges.
I’m currently the SVP/Director of Digital Operations at DDB Chicago. Prior to that, I’ve helped build and lead the digital offerings at agencies including The Martin Agency, Arnold Worldwide, DraftFCB, and Townsend (now a part of Epsilon).
And yes, along the way there have been numerous award-winning mobile, web, gaming, experiential and social platforms for many of these clients. I also pioneered real-time marketing optimization platforms for DeVry and Discover Card as well as e-commerce platforms for Dell, Wells Fargo and AOL.
My career has spanned from strategy through deployment, design through development, and theory through application for a variety of corporate and brand presences. This includes the obligatory facets of traditional media mixed with web, mobile, social, search and transmedia communication platforms. As a consequence of this, I thrive in situations where things might be blurry (read: the current state of affairs in advertising and marketing).
I’ve spoken at numerous conferences including Social Media Week (New York and Chicago), SXSW, Advertising Week NY and colleges/universities. And I’ve been involved in judging The Webby Awards and various IAB initiatives including MIXX.
That said, I’m always learning. If you think you’ve mastered it all, you become a dinosaur fairly quickly in this industry.