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As a full-stack marketing & technology executive who’s been in the space since the beginning, I’ve worked across all categories and major industries. This includes building and advancing the product, technology, and digitally-rooted marketing offerings at IPG (OctagonThe Martin AgencyFCB), Omnicom (DDB, Annalect), Havas (Arnold) and smaller independent shops. Clients include McDonald’s, Wal-Mart, State Farm, GEICO, Comcast/Xfinity, Capital One, Amazon, Mars/Wrigley & Mastercard. My career began in design, and I strongly believe creativity is vital to solving large, complex business challenges – especially in the era of AI and algorithmic canvases.

The Journey

For over two decades, I’ve brought agility, relevance, and measurable outcomes with digital marketing & transformation initiatives for top marketing agencies and Fortune 500 companies, enabling them to thrive in a dynamic, ever-changing industry. My comprehensive marketing skill set includes expertise in brand strategy, sponsorships, data-driven personalization, performance marketing, consultancy, product development, and creative/content strategy, all of which deeply rooted in data & technology.

Awards, speaking engagements and press include Social Media Week (NY and Chicago)SXSWAdvertising WeekInternet Week, judging for Advertising Age, CliosAmerican Marketing Association4A’s, & Effies. I’m an Executive Member of The Webby Awards and IAB initiatives including MIXX.

The press seems to like my musings and I’ve been quoted with regularity.


Reach Out?

Presumably you’re here to learn more about me and/or my work. I’m always open to a good conversation, so please feel free to contact me via this site or on social below.

Twitter: @azherahmed