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Who’s Azher?

I’m the Head of Digital at Octagon. Prior to that, I’ve built and advanced the digital marketing offering at advertising and marketing agencies including DDB, The Martin Agency, Arnold, FCB, and Townsend (now a part of Epsilon). For over 20 years, I’ve led technology and brand marketing efforts across virtually all categories of industry. Clients include McDonald’s, Wal-Mart, State Farm, GEICO, Comcast/Xfinity, Capital One, Conagra and Mars/Wrigley. My career began in design and I strongly believe creativity is vital to solving large, complex business challenges.

My career spans from strategy through deployment, design through development, and theory through application across digital, direct and mass consumer channels. Aligning organizational goals with audience needs, I guide organizations to unlock growth and believe good leadership is involved and accountable throughout.

Along the way there have been numerous award-winning campaigns and platforms spanning mobile, web, gaming, experiential, CRM, social and e-commerce. I’ve spoken at numerous conferences, judged awards and moderated panels for Social Media Week (NY and Chicago), SXSW, Advertising Week, Internet Week Advertising Age, Clios, American Marketing Association, 4A’s, Effies, and colleges/universities.  I’m also an Executive Member of IADAS (The Webby Awards) and various IAB initiatives including MIXX.

The press seems to like my musings and I’m quoted with regularity.

So…why are you here?