Who’s Azher?

I’m the EVP/Chief Digital Officer at DDB in the US. Prior to that, I’ve built and led the digital marketing offering at advertising and marketing agencies including The Martin Agency, Arnold, FCB, and Townsend (now a part of Epsilon).

My career spans from strategy through deployment, design through development, and theory through application across digital and traditional consumer channels. I help make sense of the chaotic media landscape and believe good leadership is involved and accountable throughout.

For over 20 years, I’ve led technology and brand marketing efforts across virtually all categories of industry. Clients include McDonald’s, Wal-Mart, State Farm, GEICO, Comcast/Xfinity, Capital One, Conagra and Mars/Wrigley. My career began in design and I strongly believe creativity is vital to solving large, complex business challenges.

Along the way there have been numerous award-winning campaigns and platforms spanning mobile, web, gaming, experiential, CRM, social and e-commerce. I’ve spoken at numerous conferences including Social Media Week (NY and Chicago), SXSW, Advertising Week, Internet Week and colleges/universities. I’ve also judged a few awards shows and hosted webinars for organizations such as Advertising Age, the American Marketing Association, 4A’s, and am honored to be an Executive Member of IADAS (The Webby Awards) and various IAB initiatives including MIXX.

The press seems to like my random bantering and I’m quoted with regularity.

So…why are you here?