AdMob Founder Omar Hamoui’s New Company Is An Idea Factory (GOOG)

AdMob founder Omar Hamoui bailed quickly after Google bought his company, and as we reported in December, he’s already at work on a new project.

Today, TechCrunch reported some new details about Hamoui’s new startup: It’s called Churn Labs, and it’s basically an idea factory, co-founded with former AdMob engineer Mike Rowehl.

They will hire people, come up with ideas, spin them off, and take around 40% of the equity, giving the other 60% to the employees. Sequoia Capital is involved in financing the project, and will get some of the equity in the spun-off companies.

Sounds interesting, and fun!

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