“Unfortunately, issues like this make it harder for ethical marketers to be smarter and more relevant in our messaging,” said Azher Ahmed, evp and director of digital at DDB. “These are exactly the kinds of things that at the very least open the window of doubt for consumers and, at worst, completely derail the progress smart technology has made.”
“It’s smart. Brands need that cultural currency,” said Azher Ahmed, evp director of digital at DDB Chicago. “People hate commercials, but if you get them to think back to childhood, where that stuff’s intrinsic. And to be able to weave it into a show that’s so popular as a natural thing. It was smart of Eggo to hop on that.”
Valerian and the City of a Thousand Planets will be released this summer.
In other Star Wars “borrowing” news, here’s a side-by-side look at the first movie’s climax and TheDam Busters, a 1955 British movie depicting a real-life World War II mission to destroy a German dam: