(author unknown)
About (author unknown)
Posts by :
Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers
Smart device apps and mobile-optimized websites are changing the way people travel, from trip planning to boarding an airplane to how they experience destinations. This means new and richer opportunities for marketers to connect with consumers before, during and after their trips.
Article: The Advertiser-Agency Gap in Digital Spending Priorities
Clients and agencies also disagree about their success at measuring ROI