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Netflix spooks Hollywood more than ever
The name of the game in Hollywood right now is to spark ownership of digital movies, and Netflix’s streaming rental service undermines that strategy. Moreover, Netflix may be hurting the major studios in ways that few expected.
Automotive Advertising Picks Up Speed Online
As the US auto industry heads for a profitable 2011, marketing budgets are steadily climbing back from historic depths. Digital display and search advertising are big drivers of this growth, and will become increasingly integrated with campaigns that also include TV and print.




