It’s the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. …
The creative minds of Art Lebedev have once again thought of something interesting to do in the USB world—cardboard. The design team's concept "Fleshkus" memory sticks are supplied on printed card, with users able to tear one off as needed and write a description straight onto the back. [Art Lebedev via UberGizmo]More »
An in-house promotional stunt at Dell campus in Round Rock, Texas completely backfired yesterday as cops responded to numerous 911 calls reporting that a masked gunman was inside the computer giant’s offices. Clad completely in black, the biker-looking bloke was carrying two metallic objects and telling people on the campus’s sales floor to “go to the lobby.”
Well, it turns out that a sales manager set up the stunt as an internal promotional event to celebrate the release of the new Dell Streak tablet, and the “gunman” wasn’t actually carrying any weapons at all, just simply urging folks to head to the lobby for the Streak unveiling. Too bad police didn’t find the funny in it all as they arrested the masked man, Bryan Chester, and his supervisor, Daniel Rawson, and both face misdemeanor charges of interfering with public duties and deadly conduct. We concur with a tipster who says that sometimes, corporate folks should just leave it to the professionals.
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I spoke with someone from Anywise Enterprises at CES this past year, and they told me about The Matrix, an iPad app (that’s now out on the App Store) that will network a bunch of iPads together to create a video wall of whatever size you want. We’ve seen this idea custom implemented in art installations and design ideas before, but this is a one-touch implementation for broadcasting a multimedia installation across a set of iPads.
When we talked about the app at CES, I asked the developer to make a video of it and send it out when it was done, and sure enough, you can see the app in action after the break. He’s only got a set of three iPads running it (1×3), but I was told it can run on any “rectangular” group of iPads, so if you have a wall full of iPads, you can run the video across each one.
The app is US$4.99, and you’ll have to install it on every iPad you want to use — there’s no free version if you just want to receive a broadcast from another controller iPad. Still, $15 is cheap for a 1×3 video wall of something you’d have to code and design yourself. And if you have enough iPads to make a bigger Matrix, you can probably afford the app a few more times as well. Then again, if you’re doing this regularly (for a trade show or demo), you would probably just use the same iTunes account and install the app across all iPads for the one-time cost of $4.99.
Continue reading The Matrix app turns iPads into a video wall
The Matrix app turns iPads into a video wall originally appeared on TUAW on Mon, 14 Feb 2011 19:00:00 EST. Please see our terms for use of feeds.
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