“Unfortunately, issues like this make it harder for ethical marketers to be smarter and more relevant in our messaging,” said Azher Ahmed, evp and director of digital at DDB. “These are exactly the kinds of things that at the very least open the window of doubt for consumers and, at worst, completely derail the progress smart technology has made.”
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“It’s smart. Brands need that cultural currency,” said Azher Ahmed, evp director of digital at DDB Chicago. “People hate commercials, but if you get them to think back to childhood, where that stuff’s intrinsic. And to be able to weave it into a show that’s so popular as a natural thing. It was smart of Eggo to hop on that.”
For Azher Ahmed, evp and director of digital at DDB, Pai’s best path forward is a moderate one.
“It makes sense to adopt a moderate stance, instead of completely backing off from net neutrality,” he said. “Or else, it’ll scare consumers away.”
“It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass audience you know nothing about,” ad agency DDB executive vice president and director of digital Azher Ahmed told Digiday.
“Putting specific guardrails like this can really limit our ability to provide meaningful content as advertisers,” Azher Ahmed, evp and director of digital at DDB, had told Digiday earlier this month. “It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass audience you know nothing about.”