Normalize.css is a set of CSS rules for forcing HTML elements to render more consistently across all browsers.
Compared to CSS resets, it doesn't reset all elements but leave the useful defaults and fixes various bugs.
The CSS file includes rules for a wide range of elements including the ones for HTML5 and well-documented (inline).
The developer mentions that Normalize.css shouldn't be an insert-and-forget resource, rather, it should be used as a customisable starting point on any project..
Last week, Tracks launched its mobile social storytelling iPhone app at Tech Crunch Disrupt. The Tracks iPhone app lets users make “photo stories” with their friends. Users can create Tracks to string together photos from a wedding, a bachelor party, a family vacation, a night out with the girls or a year in New York.
Users can invite friends and family via email so they can add photos to the ‘track’ to tell– what Singh refers to as– “a living story” or create a “living album”. Tracks are auto-published on a web application for viewing and sharing. Since its launch, the app is doing particularly well globally, especially in Europe.
At first glance, Tracks operates a lot like Path with Instagram‘s layout minus the fun filters. Its ability to share geotagged photos with a certain number of people is a feature we’ve seen quite a bit in a slew of group messaging apps. So I asked founder Vic Singh, a two-time entrepreneur (Tracks, NearVerse) and venture capitalist (RRE Ventures, Eniac Ventures) how is app compared with the rest.
“We’ve spent a lot of time as a team thinking about photos and the social graph. We’ve studied all of them. If you look at Facebook, everyone is invited to the party… Path tried to take the social photo experience off of Facebook and make it really personal with your 50 closest friends. But the problem with Path is they shrunk it to 50 people… Tracks isn’t about reducing the number of people, it’s about slicing up the social graph…Group messaging is the closest, but they’re all about the communications vehicle. A track is about capturing the whole experience in one place…
I’m a Beluga user, I have a crazy fraternity group with my brothers and I love it. But I would never publish this online. Tracks, you can publish into a beautiful album online and that’s where it starts to get different. It’s a photo story not just communication,” explains Singh.
And this is indeed where it starts to get different. Once you’ve shared a photo within the app, simply login at Tracks and all of your photos will be displayed within its web app (see image below).
Tracks created an algorithm that figures out the photo quality and orientation and automatically creates a PDF that they then send to their printing partners. While Tracks isn’t going to launch a full commerce service of printing just yet, it’s something the company will plan to do in the future.
To use: Simply download the app, set up a track and invite your friends. Your friends will receive an email, then they can download the app and join in. Right now invitations are matched by email, but in the next version they will be matched by phone numbers.
Comments, messaging and engagement in general are on the roadmap for the next Tracks app release. Singh says they might also get into editing and filters for their app. (If so, they should check out Aviary’s new API).
Interested in creating your own Track? Download the iOS app here (free).
Mark.JUK writes “Networking giant Cisco has released its latest annual Visual Networking Index (VNI) today, which forecasts that world internet traffic will quadruple by 2015 to reach 965.5 ExaBytes per year (up from 242.4 ExaBytes in 2010); when 40% of the world’s population will be online (i.e. 3bn Internet users). Internet video will account for 61% of all consumer traffic in the same year, while P2P (File Sharing) will decline significantly to just 16%.”
Some of my favorite tweets on #SherpaLPO (the hashtag for Optimization Summit in Atlanta) reflect the stark difference between evidence-based marketing and “song and dance” marketing…
Landed safe and sound in Atlanta, ready to nerd it up tomorrow with fellow website optimizers #SherpaLPO http://ow.ly/57ghH
To use a high school analogy, marketers are often thought of as the popular people – the Student Government president, the captain of the football team (or perhaps curling team for our Canadian friends).
But the 139 marketers listening to Dr. Flint McGlaughlin teach right now in our pre-Optimization Summit Landing Page Optimization Workshop in Atlanta (the next stops of this workshop will be in New York and San Francisco) are not seeking to learn about better ways to add a winning smile or flashy move to their marketing campaigns.
Evidence-based marketers are a little different. They are the chess club president or captain of the academic team (don’t worry, popularity comes when you start marketing based on business intelligence, instead of just intuition, and your campaigns produce results).
As you can see, only about one-fifth of marketers make decisions based on business intelligence – validated test results. This is particularly interesting to me since I’ll be leading a panel on validity tomorrow at Optimization Summit, an often overlooked and misunderstood topic among those new to testing.
But I especially liked Dr, McGlaughlin’s quote about the 16 percent of marketers who use best practices…
“In optimization, ‘best practices’ is a dangerous concept. I’ve seen companies that say ‘I built this website because Competitor B was doing it this way.’ And the sad part is, sometimes I knew competitor B and knew that they were only building their website that way because that’s what Competitor C was doing . It’s pooled ignorance, it’s not best practices. We don’t need more ‘best practices,’ we need testing.”
