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www.theandproject.com/bullseye/18/
The analog continues to shift fully into the digital world but how do we remain connected? Daan Roosegaarde understands how to articulate and capitalize on this shift.
Two researches develop an algorithm that turns 8-bit art into smooth HD drawings.
Internet advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, a 23 percent increase over the same period in 2010, according to figures released today by the Interactive Advertising Bureau and PricewaterhouseCoopers. This is the highest first-quarter revenue level ever for the industry.
Considering the pretty woeful hit rate of most Internet advertising, that may seem surprising, but as traditional ad destinations like broadcast TV and print publications continue to lose ground, advertisers probably don’t have many options. The technology continues to improve, however.
Google’s AdMob advertising network recently announced new formats for tablet advertising, mobile advertising for small businesses and improved in-app advertising. AdMob is receiving 3.5 times as many ad requests as it did a year ago.
Startup LocalResponse has introduced check-in advertising. The company aggregates check-ins and mentions of merchants across multiple social networks including Facebook, Twitter, Gowalla and Foursquare. Merchants can view the check-ins and develop a response, such as a coupon, which is sent via Twitter to the check-in customer. The company claims a 60 percent click-through rate, which is spectacular in comparison to the click through rate of most online advertising.
Google Chairman Eric Schmidt, a man who should know a thing or two about advertising, made a personal investment in Eyeview, which allows online video advertisers to show personalized ads based on location, demographic, time, weather and browsing history.
While this is all interesting technology, I can’t help thinking of former Facebook data guru Jeff Hammerbacher’s comment in BusinessWeek: “The best minds of my generation are thinking about how to make people click ads. That sucks.” he said.
Tags: advertising
Companies: AdMob, Eyeview, IAB, LocalResponse
This could be the most important design advancement in years. Not since the Pantone color-capturer have you been able to preserve something from your travels and recreate it at home as a 3D model. Hook up a 3D printer, and…More »
Google announced Google Offers, a service that allows for special offers and deals to be delivered to your inbox, Thursday morning at an event in NYC.
Google Offers will launch in Portland to start then spread outwards to other cities. It integrates with Google’s newly announced Google Wallet service although Google says that the service is open to other partners.
Once you sign up for offers, deals will be delivered to your email inbox as well as to mobile phones using location information. This means that you may be shopping at a grocery store, choose an item in your shopping list using Google Wallet and be informed that there is a deal on that item in a popup notification.
Google Offers is clearly aimed at the Groupon market, with offers being pushed out to users when checking in to a local business or in the area surrounding a user’s location. Google will no doubt be leveraging their ‘Gcard’ prepaid card and Google Wallet to drive adoption and use of the Google Offers service.
During the event, Google demonstrated a purchase made with the new Google Wallet. During the transaction the Google Wallet automatically located and applied a Google Offers coupon to the transaction. The coupon was recognized by the POS system and applied to the purchase.
Google also demonstrated how you might walk up to a store display and tap an area to retrieve a coupon or discount for later use.
Google will begin rolling out the Google Offers service in New York and the San Francisco Bay Area in the near future. Portland area businesses can indicate that they’re interested in joining the Google Offers program here. If you’re a business owner that is not in the Portland area you can indicate that you’re interested in being notified about the arrival of the service here.
If you’re interested in signing up for the Google Offers service to begin receiving deals when they come to your area you can sign up here.