Banks Go Social to Collaborate, Reach Customers
Financial services firms are now using social media to get customers involved in online discussion forums, advertise services and monitor what’s being said about their businesses.
What I’m Reading
Shareworthy articles and content syndicated from other sites. These aren’t things I’ve written or necessarily endorse, for the record.
3D Projection Mapping: 10 Jaw-Dropping Examples [VIDEOS]
Generating extra buzz around marketing campaigns worldwide is 3D projection mapping, a relatively new technology that animates stationary objects with 3D video. With added sound effects and music, the result is a remarkable and immersive experience.
“Projection mapping can provide a great double whammy if used right, because you get a great live event, followed by a compelling video and PR opportunities. But, if that’s the aim it’s important to think about the film when planning the projection — the sense of scale you get live won’t be replicated on YouTube,” cautions Matt Smith, director of strategy for The Viral Factory.
“Good camera work, slick editing, and a rocking soundtrack will all help drive the film, but if the projection is too detailed it will still get lost.”
So, while we wait to see if this a temporary craze or soon to become standard in the marketeer’s toolbox, take a look through our gallery of great examples of such projections on buildings. This list is by no means exhaustive, so please let us know about any impressive versions you’ve seen in the comments below.
1. Samsung 3D Projection
Samsung’s whimsical projection to promote its 3D TV products works well.
2. Vienna 3D Building Projection
Vienna’s Tourist Board gets in on the 3D projection action with this classy effort.
3. NuFormer
Sony turned two buildings into giant football-themed pinball machines in Madrid. The spectacle was watched by around 1500 people on the day, and by nearly 20,000 more since.
4. 3D Projection Mapped on Building
A perfectly synced soundtrack helps the effect as this building sings to the transfixed audience.
5. Hot Wheels Secret Race Battle
Customs House in Sydney, Australia gets virtually wrecked by Mattel’s “Hot Wheels Skull Racers.”
6. 3D Projection Mapping
The lucky residents of Sugarland, Texas got to witness this spectacle live on New Year’s Eve 2010.
7. 555 KUBIK
This arty German projection imagines “how it would be, if a house was dreaming”.
8. ACDC vs Iron Man 2
ACDC go up against Iron Man on the backdrop of front facade of the Great Keep at Rochester Castle.
9. BMW JOY 3D
BMW uses not one, but two office buildings in Singapore with its joy-themed projection.
10. Projection Mapping on the Kharkov State Building
You can hardly imagine a more impressive backdrop for a 3D projection than the Kharkov state building in the Ukraine. The building’s architectural features are used to great effect in this brilliant example.
More Marketing Resources from Mashable
– 5 Tips to Strengthen Your Company’s Social Media Voice
– 10 Online Strategies for Your Next Product Launch
– 10 Fascinating YouTube Facts That May Surprise You
– HOW TO: Engage and Mobilize Facebook Fans Beyond the “Like”
– 5 Masterminds Redefining Social Media Marketing
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SLG 3000 scanline generator brings grimy gaming to modern displays (video)
As diligent as we are about keeping you abreast of absolutely every awesome new gadget that hits the market, every once in a while even we miss a real gem. Case in point: Arcade Forge’s SLG 3000 scanline generator, which gives your seemingly flawless HD display a throwback makeover. As the name suggests, the rather diminutive board acts as a middle man between your VGA compatible device and your TV, bringing back the sweet imperfections that marked early console gaming. The thing enlists a series of DIP switches and a potentiometer for setting scanlines and resolution to your specifications. You can land one of your own at the source link for €50. In the meantime, though, we suggest you check out the video after the break to see why we couldn't bear to let this one get away — even if it is a few months old.
Continue reading SLG 3000 scanline generator brings grimy gaming to modern displays (video)
SLG 3000 scanline generator brings grimy gaming to modern displays (video) originally appeared on Engadget on Sat, 23 Apr 2011 08:27:00 EDT. Please see our terms for use of feeds.
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FlyNano plane is super-light, pretty cheap, a little scary
Since the dawn of time, man has dreamed of soaring through the clouds, without invasive TSA security checks and having the guy next to him fall asleep on his shoulder, drooling. FlyNano debuted three new planes at last week's Aero 2011 show in Friedrichshafen, Germany, which it hopes will deliver that very dream. Thanks to a composite carbon fiber bodies and a sub-44 pound drive trains, each weighs less than 154 pounds, hitting the FAA definition for an ultralight vehicle and forgoing the need for a pilot's license. But, while the company is pitching these electric-powered propeller vehicles as flyable straight out of the box, the things are still subject to FAA regulations, so don't expect to go joyriding near a major airport anytime soon — and then there's the "theoretical operational distance" of 40 miles to contend with. Pricing ranges from €25,000 to €27,000 ($36,380 to $39,290) and the company claims that they'll start shipping in three months, plenty of time to get your life insurance premiums paid up.
[Thanks, Jani]
Continue reading FlyNano plane is super-light, pretty cheap, a little scary
FlyNano plane is super-light, pretty cheap, a little scary originally appeared on Engadget on Sat, 23 Apr 2011 07:33:00 EDT. Please see our terms for use of feeds.