What I’m Reading
Shareworthy articles and content syndicated from other sites. These aren’t things I’ve written or necessarily endorse, for the record.
Article: Search and Social Together Aid Online Shoppers
Online buyers rely on a healthy mix of search and social media throughout the purchasing process
Article: UK Facebook Audience Hits 30 Million
Phenomenal growth rates will be music to the ears of advertisers and publishers
Hulu Realizing That Taking Orders From Every Entertainment Company Boss Isn’t Effective
We’ve discussed in the past how Hulu really is in a somewhat impossible predicament, in that to be truly innovative, it needs to disrupt the classic TV business model. But the “classic TV businesses” are the ones who own Hulu — and who want to cripple the service. We keep hearing that the folks at Hulu really do understand what they need to do to be successful, but they’re seriously held back by their ownership. So it’s interesting to see that Hulu is planning to downsize its board of directors, potentially getting rid of Disney’s CEO and News Corp’s COO in order to, as they say, “streamline decision-making.” That’s pretty clear code for “our board is killing us.” Will be interesting to see if Hulu can actually get enough separation from its ownership to do what it clearly needs to do.
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