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Kinetic typography is defined by Wikipedia as “an animation technique mixing motion and text”. Designers will either use software such as Adobe Flash, After Effects or Apple Motion to produce this flawless and at time hypnotic typography technique.
Sometimes the best way to stand out at a digitally focused event like South by Southwest is to do something analog.
That was some of the thinking behind Ogilvy Notes, a project by the ad agency Ogilvy. The agency dispatched six artists at SXSW to attend up to 80 panel discussions and act sort of as court reporters. The artists not only take notes about the talks, but provide some illustrations, a practice known as visual note-taking or graphic representations.
Jordan Berkowitz, executive director of creative technology and innovation at Ogilvy, says the idea came about by asking the question: “What can a large advertising agency do at an event like this — promote itself or add value?” Opting for the latter, the Notes are supposed to bring attendees up to speed on events they’ve missed. (Though not all the events. Berkowitz says there are too many and that would be impossible.)
Ogilvy will distribute 11″ X 17″ prints for free and is posting the the Notes online. Berkowitz says the agency wasn’t interested in doing something totally digital though. “There’s something really fun and tactile about this,” he says. “It’s a skill that uses both sides of your brain.”
Speaker: Tony Schwartz. Artist: Sunni Brown
Speaker: Dinah Sanders. Artist: ImageThink.
Speakers: Gene Kim, William Hertling. Artist: Liisa Sorsa
Speakers: John-Paul Walton, Zach Saul. Artist: ImageThink.
Speakers: Gary Kim, Joe Pulizzi, Pawan Deshpande, Tom Ashbrook. Artist: ImageThink.
Speakers: Alessandra Lariu, Hashem Bajwa, John Wimsatt, Nick Parish, Ty Montague
Speakers: Derek Neighbors, Jay Baer, Kristie Wells, Sally Strebel. Artist: Stephanie von Dressler.
Speakers: Brett Lider, Elaine Wherry, Matthew Robbins, Stephen Atkinson. Artist: ImageThink.
Speaker: Mike Kruzeniski. Artist: ImageThink.
Speaker: Josh Clark. Artist: ImageThink.
Speaker: Seth Priebatsch. Artist: Nora Hertling.
Speaker: Seth Priebatsch. Artist: ImageThink
Speakers: Barney Pell, Don Turnbull, Lior Ron, Nikhil Daftary, Sep Kamvar. Artist: Heather Willems.
Speakers: Douglas Naegele, Jaspal Sandhu, Josh Nesbit, Patricia Mechael. Artist:Heather Willems
Speakers: Jerry Jariyasunant, Julie Blitzer, Michael Uffer. Artist: ImageThink.
Speaker: Jane McGonigal. Artist: ImageThink.
Speakers: Adam Bly, Benjamin Wiederkehr, Eric Friedman, Robin Richards. Artist: Nora Herting.
Speaker:Willo O’Brien. Artist: Stephanie von Dressler.
Speakers: Annelise Pruitt, Casey Pugh, Jamie Wilkinson. Artist: Liisa Sorsa.
Speakers: Angela Benton, Deanna Sutton, Kathryn Finney, Shane Roberts, Susan Morgan. Artist: ImageThink.
Speakers: Christine Outram, Dominique Guinard, Rachel Sterne, Vlad Trifa. Artist: ImageThink.
Speakers: Charlie Taylor, Gloria Lin, Jay Adelson, Kaitlyn Trigger. Artist: ImageThink.
More About: campaign sxsw, campaign sxswi, Ogilvy, sxsw, sxswi, trending
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