Yesterday Google launched AdWords API v201101. The new addresses requests for faster reports, adds the ability to run experimental ad campaigns and expands support for geo-targeted ad campaigns.
Google will deprecate old versions of the API August 2011.
Sponsor
What’s new in v201101:
Support for My Client Center cross-client reports.
Several new reports: Geo Performance, Demographic Performance, Ad Extensions Performance, Destination URL and Creative Conversion.
Better control and filtering using a single generic selector.
A new AdGroupAd type for experiment campaigns.
Support for geo-targeted campaigns
According to Google’s announcement, support for interest-based advertising is coming soon as well.
It really speaks to our youthful naivety when we could imagine ourselves shrilling, “ooh, the Internet is all in this awesome, pocketable floppy disk. We have arrived”! Though I guess some of our parents and even un-techsavvy friends would still believe such a thing. [Unplggd]More »
Node.js was also the star of a lengthy piece in the Register and pulled ahead of Clojure in Google Trends this week. To top it all off, Travis Glines gave us an idea of what building websites with it is really like.
Sponsor
Node.js had a busy week. Joyent relaunched its Node.js hosting service and O’Reilly Media posted a draft of Tom Hughes-Croucher’s Up and Running with Node.js book.
Node.js was also the star of a lengthy piece in the Register and pulled ahead of Clojure in Google Trends this week. To top it all off, Travis Glines gave us an idea of what building websites with it is really like.
The Node Ahead: JavaScript Leaps from Browser Into Future
The Register’s lengthy profile of Node.js does a great job explaining what Node.js is and why it’s important. The paper interviewed Hughes-Croucher and Node.js creator Ryan Dahl, and covered some of the various ways the framework is being used in real settings. Hughes-Croucher makes the case that Node.js is the new PHP:
“For a while, I called it The New Rails,” says Tom Hughes-Croucher, the author of the upcoming O’Reilly tome Up and Running with Node.js (preview PDF) and the chief evangelist at cloud computing outfit Joyent, Node’s primary steward. “But then I realized it was getting more views on github than Rails. So now I call it The New PHP.”
What it’s like building a real website in Node.js
“It seems more and more so that people are interested in building their applications in node.js yet there are few reviews on what it’s actually like to work with the framework,” wrote Travis Glines as to why he decided to write a review of Node.js. Glines found that there was a steep learning curve, but he also found that the support was great and server stuff was easier to handle among other things.
Node.js Surpasses Clojure in Popularity
Arnor Heidar concluded his post about Node.js surpassing Clojure in terms of total search volume by writing “I don’t really want to turn this into a language flame war or give my theory of why one language is more popular than the other.” I have to say the same. I’m not sure how significant it is that Node.js has passed Clojure in particular, but the charts Heidar drudges up are a good demonstration of Node.js’s growing popularity.
AllFacebook is reporting that the Angry Birds franchise is to crash onto Facebook next month, giving the 600 million users registered on the social network the chance to play the world’s most popular game.
Rovio, creators of Angry Birds, took to its official Facebook page to announce that the game would be coming to the social network in a month, keeping users updated on the games progress as long as they “Liked” the page. At the time of writing, 1,279,024 users have clicked “Like”.
The Facebook game will have “completely new aspects to it that just haven’t been experienced in any other platform,” according to Rovio CEO Mikael Hed. Hed also mentioned that the game would leverage Facebook’s ‘collaborative nature’, giving the pigs “a more prominent role”.
It’s a clever move by Rovio, taking the game from the smartphone, launching it on gaming consoles and now via social networks. Knowing the Finnish gaming company, there will already be plans to monetize the platform, possibly incorporating features from the smartphone apps.Image Credit
Yesterday Google launched AdWords API v201101. The new addresses requests for faster reports, adds the ability to run experimental ad campaigns and expands support for geo-targeted ad campaigns.
Node.js had a busy week. 
