What I’m Reading
Shareworthy articles and content syndicated from other sites. These aren’t things I’ve written or necessarily endorse, for the record.
How Much Traffic Can Your Website Handle?
In a quest to learn about the art and science of peak traffic estimation, I began to study some publicly available data to see if I could try to discover a connection between peak traffic and the average traffic of a website, as well as the type of traffic it can receive.
Increasing Attendee Interaction with the ‘Holler Gram’ App

We are all pretty busy organizing the next edition of The Next Web Conference. Lots of serious stuff going on behind the scenes here. No really!
But we also get some good laughs. Like with this app: Holler Gram
You know how sometimes during a keynote or pitch you would really want to say something back to the speaker? So you wait until the speaker is done and put your hand up. Well, unless you are Robert Scoble of course. Or unless you have an iPad with Holler Gram installed.
Or pick any of the pre-formatted shoutouts or make your own using your choice of fonts and colors:
You can even tweet your shout right from the app.
Holler Gram was made for SXSW specifically but I can totally imagine it will be popular at all events this year. As the author explains “You can even rate sessions by holding up a giant number display to become the ultimate armchair critic”. How awesome is that?
So, if you haven’t bought a ticket yet do it now before we sell out of early bird tickets, and make sure you bring your iPad with Holler Gram installed.
Did Social Media Kill the Marketing Star?

Here we go again …
Have you read the news today? Looks like marketing is dead once more.
You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).
Uh-huh.
There’s always a lot of hype rolling around about marketing, new marketing and the death of marketing.
Don’t buy it. Really.
The truth about what you need to do for your business or ideas has been around for thousands of years. It’s very simple. And very effective …
In this episode Brian and I discuss:
- Has Twitter & Facebook killed marketing?
- The first, and most important, law of all good marketing
- Why swindlers, hustlers and con men are actually good for your business
- The crucial distinction between persuasion and manipulation
- How to lag behind the tech, and still get ahead in influence
Hit the flash player below to listen now:
Other listening options:
- Click here to download the mp3 | 24.7 MB | 20:33
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
Want to discover the smartest ways to mix social media, content marketing, and SEO? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.
Links from the Show:
About the Author: Robert Bruce is Copyblogger Media’s resident raconteur and copywriter.

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