The human brain engages in all sorts of mental shortcuts in order to make quick judgements about the world, and some of them make us vulnerable to marketing. For example, consumers will readily attach weight to completely fictitious product statistics, preferring items with the most bogomips, even if they have no idea of what the significance of that figure is. That may be disappointing, but apparently it's even worse than that—even when they do know what the units are, people tend to prefer a bigger number. As a newly released study shows, people would rather pay for expedited service to get things in 31 days than they would to get it in one month.
The researchers involved in the new work cite an extensive list of some of the counterintuitive judgements people make when it comes to numbers. For example, we do dumb things when it comes to foreign exchange. When we shop in currencies with a favorable exchange rate, we tend to spend less, because handing over a large quantity of currency strikes us as overspending, regardless of the currency’s relative value. In the same way, we tend to overspend currencies with a high value.
Once you start watching TV with your iPhone or iPad, there is no going back. When the big screen becomes boring, you just switch to the smaller screen, where a whole world of Twitter, email, the Web, and apps stand ready to entertain your multitasking mind. In this week’s episode of Fly or Die, CrunchGear editor John Biggs and I look at three TV apps designed to enhance your TV watching experience, not distract you from it. We give each one a “fly” or “die” verdict and, as usual, a founder from one of the companies joins us as a surprise guest to subject themselves to our grilling.
The three TV apps we evaluate in this show are IntoNow, Yap.TV, and FIOS Mobile. The first one, IntoNow, is like Shazam for TV shows. It lets you check into a show you are watching by simply listening to the audio signature of the show and comparing that agaianst its database. The app has a high gee-whiz factor, and it really nails identifying the shows with one click. But there is not much to do after that other than see what shows your friends on the app have watched and leave a comment about their bad taste in TV shows.
We both much prefer Yap.TV, which lets you navigate shows via an up-to-the-minute program guide or a grid showing trending shows. The whole point of the app is to, well, yap about TV, and not just with people you know. When you click on a show, you see a Twitter stream with all the realtime tweets about that show, along with polls, and a window where you can chat more privately with just your friends. The app goes way beyond the checkin, by giving you something to do related to the show you are watching. The app works especially well for appointment TV, things like the Superbowl, the Grammy’s, or even The Colbert Report, where lots of people are watching at the same time. Through the app, you can have a conversation about what your watching with other people across the country. I call these “apps for lonely people,” but then again as John points out, TV is a lonely medium.
Finally, the last app we review is FIOS Mobile, which is a program guide and iPad remote for Verizon FIOS TV subscribers. I am a subscriber, and this app is my new remote control. It lets you tune into any show currently on, or on-demand, through your WiFi network in your house and your set-top box. The app itself is a bit clunky (the program guide takes forever to fully load), but it is such an improvement over the traditional remote control that it is now my default. I can keep looking for something better to watch on my iPad instead of annoying my wife to no end by scrolling through the program guide every five minutes on the TV screen. I just wish it allowed for direct streaming to my iPAd like Comcast’s Xfinity app allows for on-demand movies.
If you want to jump to individual segments of this show (the whole thing is 11 minutes), here is where you can watch just the parts about IntoNow, Yap.tv, and FIOS Mobile.
Synaptics is the company whose products you probably interact with every day without knowing. They’re always advancing the science of haptics and touch-detection, and their latest work is the most impressive yet. What they’ve done is integrate the touch controller (basically, the tiny chip that detects and reports touch activity) with the display driver. This means they can rule out a lot of the noise that the display creates with the touch sensors — the result is vastly improved sensitivity, even when using something non-conductive like a glove or stylus.
At its press conference at Mobile World Congress today, Deutsche Telekom — the German parent of T-Mobile subsidiaries around the world — mentioned that it’ll start launching NFC payment systems in handsets across multiple markets starting this year with full deployments in 2012. T-Mobile USA will be included in the action through the Isis initiative announced in late 2010 in partnership with AT&T and Verizon, but here's where it gets particularly interesting: DT execs apparently name dropped Apple during the live event for a 2011 launch. Of course, there's no shortage of rumors that the next-gen iPhone will include some manner of NFC capability, and it certainly seems like an Apple endorsement would work wonders in taking the technology to a new level of consumer acceptance. Follow the break for the full press release — it doesn’t mention Apple, interestingly, so it’s entirely possible that this was an executive slip-up. More on this as we have it.
Update: Rich from Phone Scoop wrote in to let us know that the Apple mention was in a slide deck handed out during the conference, not verbalized by executives. Interesting!
It’s the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. …
