How Big Data Anonymization Works

How Big Data Anonymization Works:

Marketers can break down and manage this information:

• Distinguish the unique identifier across all the data sources.
• Connect ad cookie data with web analytics cookie data to build the profile of each unique identifier.
• Connect that profile with data already logged in from other sources, including profiles with Facebook Twitter IDs.
• Continue to build on this basic profile, adding new data from sources like Foursquare as they become available.

Now I’ve figured out how it works:

• tell your users all data is anomymized
• on the backend use whatever it takes to deanonymize it

So long privacy and on the internet, nobody knows you’re a dog!

Original title and link: How Big Data Anonymization Works (NoSQL databases © myNoSQL)