Online Video On TV Leads To Cord-Cutting By 2012

A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so appealing that new players and providers are stepping up to draw viewers away from their traditional linear viewing habits. Although viewers aren’t ready to cut the cable cord, this shift in behavior will lead to cord-cutting. Forrester recommends that media product strategists of every type start the countdown clock now to be ready when cord-cutting starts in earnest in 2012.