PBS Transcribes Thousands Of Hours Of Video To Improve Search Rankings

Despite the changes Google has made over the years to reading various forms of information, video and audio still do not get as much play as text-based information in the search results. So to improve their search rankings, PBS has transcribed thousands of hours of their video content.

PBS used Ramp’s MediaCloud to do the initial transcriptions and then went through the results checking names and other industry-specific terms. Nieman Journalism Labs reported.

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