Studies Show Most of Us Need to Be Surrounded by Screens at All Times While Watching TV [Factoid]

A nice little study to prove the increasingly obvious: TV isn't enough anymore. No, one screen is pitifully lacking—instead, we need to be in constant communication with our pals (and strangers) while tuning in. Eight out of ten respondents to a recent British survey said they use some form of social networking (Twitter, mostly) while watching their favorite programmes. That's a lot! And the trend is certainly more than just a Brit thing—a Nielsen and Yahoo study from last year showed similar findings for Yanks. More »