Quora‘s beautifully designed, elegantly executed Q&A might be burning up the blogs, but how is the site performing in the real world?
Web analytics firm KISSmetrics has just published an infographic about “The Wonderful World of Quora.” The charts show some interesting details, such as the growth of Quora’s userbase as well as the upward trend of monthly uniques. KISSmetrics also points out the myriad ways to use Quora beyond just asking and answering questions.
The infographic was created with help from Semil Shah, an active Quora user and fan.
What do you think of Quora’s chances of long-term success? Do you use the platform, yourself? Let us know your thoughts in the comments section.
More particularly, he analyzes how we tend to communicate messages about health to people (e.g. mainly through conveying images of fear) and makes the bold call to make such health information more relevant and personal (e.g. by unpacking personal choices). Soon he focuses on the current practice of conveying lab test results by way of numerical tables, and explains how this is the worst information presentation possible. He then presents a compelling visual redesign of these reports, which aim to provide more insight to lay patients, and ultimately should empower them to act on the information shown.
Here’s an interesting infographic from Simple Square illustrating the average web design project. The designer’s timeline is on top, with the client’s underneath. We’re curious–how well does this represent your web design projects?
The Modern Media Agency Series is supported by IDG. With the explosion of mobile devices, advertising dollars will begin to shift to mobile for tech marketers this year. IDG Global Solutions President Matt Yorke explains why these trends should not be ignored.
In the not-so-distant past, media agencies spent a client’s marketing dollars on a standard set of carefully planned options — print newspapers and magazines, radio and television. How quaint. In 2011, TV still reigns at the top of advertising budgets, but online media is on the rise, and it’s transforming the way media agencies plan and measure campaigns. Jump-started by the economic downturn and propelled by changing consumer habits, Internet advertising and social media have captured a growing share of the market and a disproportionate share of the industry buzz and innovation.
Gone, too, are the days when simply having a corporate Twitter account or Facebook page was an accomplishment in itself. Agencies are finding innovative ways to integrate traditional media with social media and mobile to create networks of brand “touchpoints” for consumers.
Mobile is in. Metrics are in. Recession cutbacks are out. The perennial difficulty of measuring the effectiveness of marketing is not gone, but it has evolved. With constant instantaneous feedback pouring in from across the web, the biggest problem is knowing how to analyze the deluge of data — and turn it into action.
Series Supported by IDG
The Modern Media Agency Series is supported by IDG. With the explosion of mobile devices, advertising dollars will begin to shift to mobile for tech marketers this year. Ad networks, ad exchanges and real-time bidding significantly expand marketing options and underscore the importance of data. IDG Global Solutions President Matt Yorke explains why these trends should not be ignored. Read more.
