The South By Southwest Panels, Illustrated [PICS]
Sometimes the best way to stand out at a digitally focused event like South by Southwest is to do something analog.
That was some of the thinking behind Ogilvy Notes, a project by the ad agency Ogilvy. The agency dispatched six artists at SXSW to attend up to 80 panel discussions and act sort of as court reporters. The artists not only take notes about the talks, but provide some illustrations, a practice known as visual note-taking or graphic representations.
Jordan Berkowitz, executive director of creative technology and innovation at Ogilvy, says the idea came about by asking the question: “What can a large advertising agency do at an event like this — promote itself or add value?” Opting for the latter, the Notes are supposed to bring attendees up to speed on events they’ve missed. (Though not all the events. Berkowitz says there are too many and that would be impossible.)
Ogilvy will distribute 11″ X 17″ prints for free and is posting the the Notes online. Berkowitz says the agency wasn’t interested in doing something totally digital though. “There’s something really fun and tactile about this,” he says. “It’s a skill that uses both sides of your brain.”
“The 90 Minute Solution: Live Like a Sprinter”
Speaker: Tony Schwartz. Artist: Sunni Brown
“Agile Self-Development”
Speaker: Dinah Sanders. Artist: ImageThink.
“Be Heard: How to Innovate at Big Companies”
Speakers: Gene Kim, William Hertling. Artist: Liisa Sorsa
“Beyond Check-Ins: Location-Based Game Design”
Speakers: John-Paul Walton, Zach Saul. Artist: ImageThink.
“Brave New World: Debating Brands’ Roles as Publishers”
Speakers: Gary Kim, Joe Pulizzi, Pawan Deshpande, Tom Ashbrook. Artist: ImageThink.
“Client Knows Best? How to Sell Unsolicited Ideas”
Speakers: Alessandra Lariu, Hashem Bajwa, John Wimsatt, Nick Parish, Ty Montague
“Collaboration Over Competition”
Speakers: Derek Neighbors, Jay Baer, Kristie Wells, Sally Strebel. Artist: Stephanie von Dressler.
“Design Across Disciplines”
Speakers: Brett Lider, Elaine Wherry, Matthew Robbins, Stephen Atkinson. Artist: ImageThink.
“How Print Design is the Future of Interaction”
Speaker: Mike Kruzeniski. Artist: ImageThink.
“iPad Design Headaches”
Speaker: Josh Clark. Artist: ImageThink.
“Keynote”
Speaker: Seth Priebatsch. Artist: Nora Hertling.
“Game Mechanics Can and Do Solve Real Problems”
Speaker: Seth Priebatsch. Artist: ImageThink
“Left Brain Search = Google. Right Brain Search = X”
Speakers: Barney Pell, Don Turnbull, Lior Ron, Nikhil Daftary, Sep Kamvar. Artist: Heather Willems.
“Mobile Health in Africa: What Can We Learn?”
Speakers: Douglas Naegele, Jaspal Sandhu, Josh Nesbit, Patricia Mechael. Artist:Heather Willems
“Public Transit Data, APIs and City Governments”
Speakers: Jerry Jariyasunant, Julie Blitzer, Michael Uffer. Artist: ImageThink.
“Reality is Broken: Why Games Make Us Better”
Speaker: Jane McGonigal. Artist: ImageThink.
“Social Media Data Visualization: Mapping the World’s Conversations”
Speakers: Adam Bly, Benjamin Wiederkehr, Eric Friedman, Robin Richards. Artist: Nora Herting.
“Social Shopping: The Future of Selling Stuff Online”
Speaker:Willo O’Brien. Artist: Stephanie von Dressler.
“Star Wars Uncut: The Force of Crowdsourcing”
Speakers: Annelise Pruitt, Casey Pugh, Jamie Wilkinson. Artist: Liisa Sorsa.
“The Elevation of Black Women in New Media”
Speakers: Angela Benton, Deanna Sutton, Kathryn Finney, Shane Roberts, Susan Morgan. Artist: ImageThink.
“Web Mashup Platforms for Future Programmable Cities”
Speakers: Christine Outram, Dominique Guinard, Rachel Sterne, Vlad Trifa. Artist: ImageThink.
“Why Can’t Startups and Advertisers Play Nice?”
Speakers: Charlie Taylor, Gloria Lin, Jay Adelson, Kaitlyn Trigger. Artist: ImageThink.
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