What Makes the Modern Media Agency [INFOGRAPHIC]

The Modern Media Agency Series is supported by IDG. With the explosion of mobile devices, advertising dollars will begin to shift to mobile for tech marketers this year. IDG Global Solutions President Matt Yorke explains why these trends should not be ignored.

In the not-so-distant past, media agencies spent a client’s marketing dollars on a standard set of carefully planned options — print newspapers and magazines, radio and television. How quaint. In 2011, TV still reigns at the top of advertising budgets, but online media is on the rise, and it’s transforming the way media agencies plan and measure campaigns. Jump-started by the economic downturn and propelled by changing consumer habits, Internet advertising and social media have captured a growing share of the market and a disproportionate share of the industry buzz and innovation.

Gone, too, are the days when simply having a corporate Twitter account or Facebook page was an accomplishment in itself. Agencies are finding innovative ways to integrate traditional media with social media and mobile to create networks of brand “touchpoints” for consumers.

Mobile is in. Metrics are in. Recession cutbacks are out. The perennial difficulty of measuring the effectiveness of marketing is not gone, but it has evolved. With constant instantaneous feedback pouring in from across the web, the biggest problem is knowing how to analyze the deluge of data — and turn it into action.

Series Supported by IDG

The Modern Media Agency Series is supported by IDG. With the explosion of mobile devices, advertising dollars will begin to shift to mobile for tech marketers this year. Ad networks, ad exchanges and real-time bidding significantly expand marketing options and underscore the importance of data. IDG Global Solutions President Matt Yorke explains why these trends should not be ignored. Read more.

More Media Resources from Mashable:

– 5 Fresh Digital Media Trends to Watch
– Facebook’s Growing Role in Social Journalism
– Let Your Friends DJ a Party Via SMS, Twitter or E-mail
– Music Discovery App Mocks Your Musical Tastes
– The Influence of Social Gaming on Consoles

More About: business, infographic, media, Modern Media Agency Series, social media

For more Media coverage: