Transferring the Design Language of Classic Game Consoles to Cars

Something like this should be an assignment at every industrial design program–and it was conceived of by a used car dealer in the UK. The imaginative folks over at Jennings Ford Direct have commissioned an unknown designer to render “8 Classic Game Consoles Redesigned as Cars,” whereby s/he essentially transfers the design language from one series of objects onto another:

Atari 2600

Atari brought the arcade experience to your home in the early 1980s. With its faux-wood panelling and chunky black chassis, you’ll be eager to flick that satisfying ‘On’ lever in our street level version.


The NES car is inspired equally by the early Nintendo’s blocky 8-bit graphics and the boxy console itself. Just as the Nintendo Entertainment System took gaming from geek territory into family pastime, you’ll be able to fit the whole tribe into this one!

Sega Genesis/Megadrive

The Sega Genesis, or Megadrive as it was known outside of North America, dragged console culture into the 16-bit age. The machine that gave us Sonic the Hedgehog was a sleeker number than its predecessors. You’ll want to get its pacy automobile equivalent onto the open road to put it to the test.

Playstation 2

With a 128-bit, 294 Mhz Emotion Engine running under the hood, Sony’s breakthrough games machine is the godfather of 21st century consoles. Just one look at the powerful Playstation car will tell you that now we mean business.


Nintendo’s PS2-rival was a prettier machine both inside and out. The superior graphics of the games were matched by the elegant indigo box that powered them. The vehicular version is similarly elegant – and easy to park!

Game Boy Color

It’s funny to think that the graphics of handheld consoles used to be in black and white. Sega and Atari both beat Nintendo off the mark when it came to producing a color screen – but when the Game Boy Color arrived, its batteries had far better staying power. The Game Boy car, therefore, is a neat little runaround that’ll keep going as long as you need it.

Xbox 360

The Xbox 360 introduced console gaming as we know it today. With its superior graphics, built-in hard drive, DVD player, web access and usb ports, the machine is ready to communicate with the outside world. We reckon this makes the car version just about ‘driverless’-ready – and versatile enough for town, arena, and off-road.

Nintendo Switch

Finally consoles have gone truly mobile: the Switch is a powerful home console that you can pick up and play on the go. Naturally, its car version is a sporty 2-seater that looks like it’s ready for anything!

If you were an ID professor giving this assignment, what two object categories would you have your students connect? Assume that it’s an exercise and not practical. I’d like to see mid century modern superyachts, modernist farm tractors and Memphis-style exercise machines.