“Putting specific guardrails like this can really limit our ability to provide meaningful content as advertisers,” Azher Ahmed, evp and director of digital at DDB, had told Digiday earlier this month. “It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass audience you know nothing about.”
The PR playbook for ad agencies has changed. Here’s how to win the game. Is the FCC ruling on consumer data a sign of the coming Stone Age — or the Modern Age?