Google forces a new Swedish word out of (official) existence
The Swedish Language Council has nuked a word from its list of new terms for 2012 at Google’s request, according to a report from The Local. As of Tuesday, the council has removed the word ogooglebar (ungoogleable) from its list of new words for the year after Google objected to its definition.
Each year, the Swedish Language Council selects a handful of new words to highlight with the goal of advancing and cultivating the Swedish Language. In December, one of the words selected was ogooglebar, meaning a thing or person that does not produce relevant results when typed into a search engine.
Google took exception to the broad inclusion of “search engines” in the definition, and wanted the word to be defined only as things or people unsearchable on Google specifically. Rather than quibble with Google over the definition or bend to its request, the council removed the term from its list, while noting that this didn’t necessarily mean it would be removed from the language itself.
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