AdAge: Hulu Is Exploring New Ad Experiences for Binge Watching

Azher Ahmed, director of digital at DDB U.S., says that ads tailored to binge watching could lead to new ways to think about campaigns on Hulu. For one, brands know they have a heavily invested viewer.

“You don’t want to just blast the same creative at them; think about a series of ads that plays out in a binge-watching session,” Ahmed says. “Also, put a creative lens on it; at some point they have to take a break, so have a message that is tailored for it.”