AdAge: On Reddit, Brands Choose When to Start – And End – The Conversation

But posting an unlocked ad can pose a challenge, says Azher Ahmed, director of digital at DDB.

“If you can put something up and deal with the backlash and the cynicism that Reddit famous for, you can survive anywhere,” he says.

https://adage.com/article/cmo-strategy/reddit-brands-choose-when-start-and-end-conversation/2163816